Ascenta has launched its first project, Basalt Hills, a premium villa development in Khalapur. As part of the campaign, the brand has strategically installed hoardings in and around the project’s vicinity. The OOH creatives stand out with bold messaging and a clean, minimalistic design, reinforcing Ascenta’s vision of shaping the next growth hub within the Mumbai Metropolitan Region.
In addition to the OOH rollout, Ascenta has also launched a compelling brand video that highlights the robust connectivity and future growth prospects of Mumbai 3.0. The video showcases key infrastructure developments, improved accessibility from Mumbai and Pune, and the region’s transformation into a thriving residential and investment hotspot.
The campaign and video together aim to educate, inspire, and drive awareness among homebuyers and investors looking to be part of Mumbai’s next growth story. By focusing on connectivity-led development, Ascenta continues to reinforce its commitment to offering strategically located, high-potential real estate opportunities.