Asahi is delivering a sustainable message with its water-washable plates with a clean print

Dieter Niederstadt, technical marketing manager for Asahi, says, for brands, food safety and avoiding product liability pitfalls related to labels and packaging, including the inks and substrates used, are incredibly important. “But at the same time,” he says, “They want the product to communicate high quality, or even luxury, depending on the product category.” In this conversation with PrintWeek India, Niederstadt shares tips on how packaging converters can improve efficiency, meet quality demands created by growing use of photographic images on packagings and how they can meet the sustainability demands of brands

by Noel D'Cunha