With the HP Latex 700W and 800W printers, Andretti INDYCAR can quickly print eco–friendly car wraps in vibrant colours, including white, with high-quality consistency.
“We have more teams, cars, and volume than ever before,” said Jeff Childers, creative director at Andretti Global. “Working with HP has enabled us to meet the demanding output required in the racing industry at speeds that would otherwise be unachievable. The HP Latex printers ensure that every wrap we produce is as environmentally friendly as possible while displaying a full-colour gamut.”
Childers added, “The reliability of the HP printers allows us the flexibility partners are expecting. By having the printers in-house, we can quickly change liveries from one race to the next. If a partner is promoting one brand in one market and another in the next, we rely on the HP printers for the quick turnaround needed.”