A calendar to boost flexo’s portfolio - The Noel D'Cunha Sunday Column

2022 saw the return of the calendars and desk-top calendars. The Sunday Column received calendars from MacDermid, Komori and DuPont. Now, Veepee Graphic Solutions’ tribute to the year, joins the rank. Jai Chandra, VeePee's managing director, says, viewing the calendar pages is like taking a happy pill. “It's a thousand year old ritual. And in that ritual is a warm woozy feeling which is also the reason for its popularity.” Print business is complex, there are deadlines, risks and vicious blame games. “What better antidote than looking at your own creation, and sharing it with your colleagues,” asks Jai Chandra. In this Sunday Column, Jai Chandra discusses the reasons why Veepee produced the 2022 calendar

by Noel D'Cunha