Burattini of V-Shapes on the future of single-dose packaging

By 23 Jan 2021

In a blog post titled ‘Imagining the future of single-dose packaging’, Christian Burattini, CEO at the Bologna, Italy-based V-Shapes shared how the company has adopted digital technology to showcase the future of single-dose packaging.

Christian Burattini, CEO of V-Shapes

“Sometimes when something new comes to market, it can be hard to imagine how it will fit in your product portfolio or change the way you package certain products,” Burattini stated. With the help of an app – V-Shapes 3D Configurator – and virtual reality, the company has “put that visualisation in the palm of your hand”.

V-Shapes has developed an innovative way to dispense single doses of liquid or powdered product using only one hand. According to Burattini, not only is this a more hygienic method of distributing products, but also very easy to use, and the sachets can be customised to reflect the brand image and messaging.

Burattini stated: “We have also made available a 3D configurator app that allows you to see how your sachets will look with your own brand applied, and we use virtual reality to show how the product is dispensed. Your video can also be recorded to be shared with staff and customers to get the message across as to how this new packaging method works.

“In just four simple steps, you can easily upload the front and back graphics of the sachet you would like to design, and simulate how the sachet will operate with different kinds of products – liquid, fluid, powders, granular material such as sugar, even more, full-bodied products such as honey or peanut butter.”

The app offers five different sachet layouts from which one can choose two different product types and customisable content on the top and bottom. Once the sachet is configured, the user can view the sachet opening – which is made possible through augmented reality.

“With a brand-new idea such as V-Shapes single-dose sachets that can be opened with one hand, with no leakage, mess or fuss, sometimes having the actual product in your hand is the real selling point,” stated Burattini. “We’re happy to send you samples so you can see for yourself. You’ll be amazed at how attractive these sachets are, how easy to use, and how safe they are even in purses and pockets – the product stays inside until you ‘V-Shape’ it to dispense the product.”

Burattini also claimed that V-Shapes sachets are a “safe, hygienic way to distribute single-dose products”. “There is virtually no waste, they do not require an air pocket so the product lasts longer, and the emptied sachets can be recycled through conventional industrial recycling processes,” he added.





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