Xerox unveils suite of production print innovations

Xerox has announced a suite of production print innovations, including new presses, technology enhancements for existing printers as well as artificial intelligence and automation features that aid speed and productivity.

04 Feb 2021 | By Rahul Kumar

The Xerox Baltoro HF inkjet press

At a virtual event attended by partners and clients around the world, Xerox unveiled the following innovations:

• A colour accelerator module for Baltoro, expanding inkjet applications and adding ink-saving automation

• Addition of fluorescent pink to the Iridesse Production Press, enhancing its metallics, white and clear color palette

• Two new printers capable of higher volumes, more media and extended colour options in the Versant family

• Two Xerox Nuvera print speed upgrades that best competition

• AI-enabled media manager software that enables high-quality images with minimal set-up and staff time

• Automated workflow updates to seamlessly print embellishments with FreeFlow Core 6.0

As the leader in the production colour market, Xerox is committed to helping customers expand their business, enhance productivity with new technology and protect their existing investments with new tools and features.

Digital print enhancements increase profitability, delivering higher margins and allowing print customers to expand into new areas. According to Keypoint Intelligence, digital print enhancement is expected to generate USD 25-billion a year and can increase a printers’ profit by 50 to 400%. By making it easier, customisable and faster to produce these pages, Xerox technology provides multiple entry options for customers to expand their business and increase profit.

“Currently, print enhancement is the fastest-growing segment in the industry and Xerox is committed to bring the latest innovation to its customers in India to help them expand their business,” said Vineet Gehani, director, technology and channels, Xerox India, “With the launch of our new technology and features, the capabilities and profit potential of the existing devices would be further expanded. Our customers would certainly benefit from the new presses being introduced that would help cater to the demand of higher volume, extended media and color palettes. Our constant endeavour towards innovation and improvement is the reason Xerox remains on top in the production print market.”

Xerox colour accelerator for Baltoro

The Xerox Baltoro high fusion inkjet press platform, now has a field-upgradable module that expands its range. The Xerox colour accelerator for Xerox Baltoro HF inkjet press enables increased print quality, expanded media options and automation to make inkjet printing viable for lucrative applications such as direct mail, postcards and catalogs. With intelligent automation, Baltoro uses 50% less ink than competitor presses to purge inkjet heads, increasing uptime and productivity while delivering consistent, reliable quality.

Fluorescent Pink for Iridesse

The Xerox Iridesse Production Press is adding fluorescent pink specialty dry ink option to its existing Beyond CMYK palette of gold, silver, white and clear. These embellishments allow print providers to differentiate and offer their clients eye-popping designs and enhancements.

Two new versants

Xerox is expanding its Versant family of presses with two new machines that support wider media options and add automation features that reduce staffing needs and set-up time.

The Xerox Versant 280, a mid-production press, provides added value with thicker stock media options (400-gsm) for applications such as business cards. With the All Stocks at Rated Speed (ASRS) option, the Versant 280 is faster than any competitor in printing heavy stocks. Customers can print a million specialty colours using an Adaptive CMYK+ kit that leverages white, gold, silver, clear and fluorescents, unique to Xerox in this class of products.

The Xerox Versant 4100 handles higher volumes and heavier production loads than the Versant 280, bringing more jobs in-house by reducing set-up time and printing on more media types than any competitor press. The 4100 also handles thicker paper stocks, up to 400-gsm. Automated stock management saves time and reduces human error. 

Technology-driven efficiencies

The PredictPrint Media Manager software is included with the new Versant 4100 and can be added to Iridesse. By using artificial intelligence, the software automatically identifies the media being used and provides the correct press settings. Users simply scan a barcode, place the paper in a tray, and use the set-up wizard to walk through optimising the system for that application.

FreeFlow Core 6.0 automates the process of preparing a file to print and now includes the application of Beyond CMYK enhancements. FreeFlow Core uses pre-built workflows to seamlessly apply embellishments such as gold, silver, white, clear and fluorescents without changing the source file.

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