Rs 10 is the price: Brands like Doritos, Dabur Amla hair oil and Babool Ayurvedic toothpaste have released products in 10 price packs. PepsiCo has launched Doritos (its premium nachos brand) at Rs 10. PepsiCo, also launched its Lay’s Maxx for urban consumers. Recently, it launched a Lay’s south Indian chips at Rs 10. Readers will recall, Hindustan Unilever launched a Rs 10 pack of Surf Excel detergent a few years ago
Small is beautiful: India has a huge potential for low priced small packs such as biscuit packets at Rs 2 and one-time shampoo sachets priced at Rs 1, as well as chips and chocolates at Rs 5 and Rs 10 draw big numbers for companies. WhatPackaging magazine? reports that 80% of units sold under the chocolates and confectionery category in India fall in the sub- Rs 10 price point.
Camel milk in PET: Amul has introduced camel milk in the size of 200ml PET bottles which will be priced at Rs 25 per bottle; and shall be manufactured in the Amul dairy facility in Gandhinagar.
What happens to premium packaging: Nielsen’s retail measurement services audit data of September 2018 throws indicates FMCG firms are innovating premium category offerings to attract consumers. Today, toilet soaps account for 94.5% of the category value grew at 10.6%; whil liquid soap grew at 21.6%. Premium growth for popular categories are: biscuits (9%/17% popular/premium), instant noodles (9%/16% for popular/premium), soaps (5%/12% for popular/premium), and skin cream (6%/12% for popular/ premium).
Local brands zindabad: Global food major Kellogg’s interest in desi brand Haldiram’s is just one of the many potential deals in the sector, say experts, as local firms look to cash out in a growing market. Watch out for home-grown food companies in the snacks and dairy segments who are on the radar of the international giants.