TBWA India bags ADC award for package design

By 23 May 2020

Mumbai-based TBWA India bagged the Bronze cube for its packaging design of NeuroGen Brain and Spine Institute's One Mindful Mind at the ADC 99th Annual Awards.

One Mindful Mind is a print toolkit for children aged 7-15

India had three entries on the shortlist of ADC Awards, all from TBWA India.

ADC’s packaging design category focuses on the conception and creation of boxes, bottles, bags, labels and containers, among others, in which products are displayed and sold.

One Mindful Mind is a print toolkit for children aged 7-15. The kit fosters a strong parent-child bond through regular interactions with five tools in the kit. The product is a combination of rich textures and vibrant colours. And within three months of the launch, over 9,000 families started using the kit.

The chief creative officer of the project was Parixit Bhattacharya. The art directors were Rajlaxmi Jain and Geet Rathi.

Tags: TBWA India

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