India had three entries on the shortlist of ADC Awards, all from TBWA India.
ADC’s packaging design category focuses on the conception and creation of boxes, bottles, bags, labels and containers, among others, in which products are displayed and sold.
One Mindful Mind is a print toolkit for children aged 7-15. The kit fosters a strong parent-child bond through regular interactions with five tools in the kit. The product is a combination of rich textures and vibrant colours. And within three months of the launch, over 9,000 families started using the kit.
The chief creative officer of the project was Parixit Bhattacharya. The art directors were Rajlaxmi Jain and Geet Rathi.