OAC, since its inception in 2005, has been the largest OOH industry confluence in India that draws the participation of senior government officials heading departments that concern OOH business; gobal OOH leaders; accomplished brand marketers; OOH specialist agency heads and professionals; OOH media owners and professionals; business consultants; technologists and OOH solution providers.
The event will give every participant opportunities to network with the best in business and explore opportunities for collaborations; gain in-depth knowledge of emerging growth opportunities in the industry and thereby future-proof their respective enterprises; identify financing options, appropriate technologies for application in business; address common industry problems and chart new ways to streamline industry practices.
Like all previous edition, OAC 2019 will feature three key modules — the convention; Outdoor Advertising Awards (OAA) 2019 contest and awards function and OOH Expo 2019.
The convention 2019
The two-day convention will have in-depth presentations and panel discussions on the factors that will fire up the Indian OOH growth engine, and the underlying industry issues that need to be addressed.
The deliberations at OAC 2019 will predominantly focus upon reinforcing Indian OOH industry’s competitiveness; adoption of best OOH business practices; reigniting innovations and creativity in the OOH space; leveraging new technologies for accelerated business growth; harnessing best talent; strengthening the industry’s stakeholder role in urban transformation and transit infrastructure; and leveraging OOH opportunities in smart city projects.
The sessions will be addressed by global OOH leaders, acclaimed brand marketers, media planners, government officials, technologists, and renowned consultants.
There will also be the Quintessential OOH Quiz 2019. Every year, over 300 delegates participate in the contest, and attractive prizes were given away to the winners. The 2019 edition of The Quintessential OOH Quiz will be conducted during the course of OAC 2019.
Outdoor Advertising Awards 2019
The Outdoor Advertising Awards (OAA), the most coveted awards in the Indian OOH industry, will be given away at the OAA 2019 function at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, on 27 July 2019.
OOH Expo 2019
The OOH Expo 2019 will showcase cutting-edge OOH industry solutions, technologies, media and materials to a large audience comprising global and Indian OOH media owners, specialist OOH agencies, brand marketers, civic authorities, among others. The expo also promises to facilitate buy-seller interactions.