Manali Cartons launches Taglio pre-media brand

“Taglio is our pre-media venture, where we intend to provide complete packaging solutions to a brand owner or to a brand management company or to any individual who have that exposure to meet advertising agencies or their likes,” said Sandeep Jain, managing director of Taglio and managing partner of Manali Cartons.

Taglio, with its tagline ‘desire-design-develop’, will aim to help brands right from visualisation of their product packaging to its actualisation.

“We want to be part of every step of any brand owner or agency’s brand building process — right from brainstorming with them for ideas we will help them graphically design the concept, convert them into mockups, provide actual physical mockups including printing and finishing, small quantities for market research then help them with product approval,” explained Jain.

As part of the venture, the company has invested in several state-of-the-art software solutions from Esko, including ArtiosCAD, Engview 3D modelling, and Kodak workflow.

“We have also invested in Esko’s Kongsberg X24 digital cutting table for producing mockups and also give a plethora of options and solutions to our clients because of the machine’s versatility,” he added.

Launched during Drupa 2016, the 1.68x3.2-m Kongsberg X24 runs at up to 50-m/min and features automatic tool adjustment for fast job changeover, and a wide variety of media can be used, including paperboards, corrugated boards, honeycomb boards and MDF.

“Apart from investing in the right kind of software and equipment, our team comprises of experts from all walks of this business — printing, packaging, corrugation, pre-media, etc — individuals who have helmed top posts in world-class enterprises,” said Jain.

Talking about the motive behind the venture, Jain said it was born out of need and a specific client who sparked the idea for him.

“The plastic ban brought with it a multitude of problems. One of existing clients in food business wanted to replace all his plastic packaging to green cartons. This led to us doing a lot of research and giving them a solution, which was applauded and recognised by all. In fact, the product was shortlisted in the PrintWeek Awards too,” said Jain.

The company will also be involved in artwork adaption and is looking to target the Europe and Middle East markets apart from the Indian subcontinent.