Kejriwal of Parksons Graphics: "The textbook and trade book market to grow at 20% and 4% respectively"

By 21 Mar 2018

In the run-up to the Frankfurt Book Fair 2018, the German Book Office (GBO) with support from PrintWeek India conducted a roundtable with print CEOs in Mumbai. The idea was to brainstorm the possibilities of representing the Indian print community effectively at the show.

Abhishek Kejriwal, director of Parksons Graphics
At the event, Abhishek Kejriwal, director of Parksons Graphics presented on the current scenario of the book printing in India. Talking about the India growth story, he explained how its demographics and the favourable economy would play a key role in spearheading its growth,
 
Talking about book publishing in India, he said, "The current market size of the textbook market alone is USD 4.6-bn whereas trade books are USD 0.3-bn and it is growing at the rate of 20% and 4% respectively.  This shows the potential of book publishing in India." 
 
Kejriwal said, "The paper consumption is expected to reach about 20 million tonnes by 2020. Also, the per capita paper consumption in India is 13 kg, when compared to the global average of 57kg. This coupled with the young population in India promise long-term growth."
 
Sharing his experiences and expectations about the participation at the Frankfurt Book Fair, he said, "Participation at exhibitions helps a firm to enhance its global presence and helps one understand the market presence. However, there is a need to project India as a print destination and ensure better visibility and printer-publisher engagement." 
 
"Also, the visit will be fruitful when a higher percentage of production teams of publishers will visit the show instead of only the top management attending the show. It would be of great help for Indian print firms exhibiting if a database to identify the target audience can be shared."

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