Hybrid Software, Digimarc announce solutions for packaging printing

By 15 Dec 2021

Hybrid Software, a global software company focused on innovative pre-press and workflow tools for the graphic arts industry, has entered into a partnership with Digimarc Corporation. This agreement positions Hybrid Software as the ideal solution for driving sustainability and efficiency in the packaging printing market.

Combined with Hybrid’s cutting-edge software, this partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a seamless solution in the automation of brand protection and traceability.

“Our partnership with Digimarc will allow Hybrid Software to enhance our technology to address our customers’ increasing needs in sustainable packaging and brand integrity solutions,” said Patrick Coussement, managing director, Hybrid Software. “We look forward to a long relationship with Digimarc and a shared commitment in providing scalable technology for our customers and partners.”

Hybrid and Digimarc have a longstanding history of providing leading technology to the packaging print market. Digimarc Verify has been available to select customers since 2020, in Hybrid Software’s Cloudflow software to allow for error-free inspection of Digimarc digital watermarks within automated workflow processes. Digimarc digital watermarks offer covert and overt protection for physical products, packaging and digital assets, adding a crucial layer that supports brand protection. These digital watermarks are fully compliant with industry standards, yet imperceptible to the human eye. Since the imperceptible watermark is embedded throughout the artwork’s entire surface area, scanning is expedited.

Users of Digimarc Verify benefit from an extra level of security due to the integrated robust workflow automation. The margin for error from the creation until the approval cycle is drastically reduced, and expensive printing mistakes will be avoided. Building on the integration already available in Cloudflow, Hybrid Software also plans to add Digimarc support to its Packz PDF editing software enabling application and detection of digital watermarks during the pre-press phase.

“We are excited to join in this partnership with Hybrid Software,” said Ken Sickles, Digimarc chief product officer. “Our organisations will continue to work closely to identify further opportunities for integration and a seamless customer experience across both platforms.”

The release of Hybrid Software's native PDF editor, Packz 8, is scheduled for release mid-2022. The Packz user community will be able to recognise the Digimarc digital watermarks using the barcode recognition functionality.

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