In early July 2020, Heidelberg decided to pull out of Drupa 2021, where it was one of the major exhibitors with presence in the brand new Hall 1 at the Messe Dusseldorf along with partners Masterwork Machinery and Muller Martini. The company had then decided that it will now focus on new, virtual trade fair concepts and regional events.
In his welcome video, Ludwig Allgoewer, global head of sales and marketing, said, I would rather stand in front of you, in one of our Print Media Center in Wiesloch-Walldorf, welcome you personally, shake hands, talk to you about the trends in our industry, discuss new business models and all solution for them. “But changed conditions require different settings. Hence, we decided to use what the digital world offers today.
Over the next five days, visitors to the Heidelberg virtual event will experience digital product presentations, as well as interactive expert discussion, where it will cover offerings for commercial printing, folding carton production and label production, focusing on its customer’s competitive advantage.
“During the five days of innovation week you will experience what Heidelberg as technology leader is capable of,” said Allgoewer. “We are the ones who can provide you with solutions for your entire production process from quotation to invoice. We help with the digitalisation of your business, because it is the key to automatic production, and therefore to faster and even simpler workflow. We deliver a powerful and rapidly growing finishing product range that has more than doubled in the last four years, and we provide the flexible contract models that are tailored to your business model.”
Throughout the Innovation week, more than 250 Heidelberg’s sales and product management worldwide hosting demos, one-to-one discussions with the experts to take a deep dive into the latest offerings, smart technologies to unleash the full potential of the machines for optimal overall equipment efficiency (OEE) and profitability. From the comfort of your home or office, you can get acquainted with all that we have to offer for you.
Concluding his video address, Allgoewer said, my most important message today is: Heidelberg is your reliable partner. “We invite you to join us. Unfold your potential.”