Domino eying the Asia market for its digital label presses

By 18 Sep 2017

Domino Digital Printing Solutions is investing in the Asia-Pacific region to drive sales and meet increased labelling demands. The company has appointed Mario Fanton as the digital printing solutions director for the region to lead sales and set up the service and support teams in Asia, as the company expands its existing portfolio of K-Series digital printers, with the addition of its N-Series digital colour label press into Asia.

Mario Fanton, digital printing solutions director, Domino Digital Printing Solutions

According to a report by the Alexander Watson Associates on the world demand for labels by volume, in 2016, pressure-sensitive labels strengthened their position as a leading labelling format in the Asian market with a volume of 8,767 million sq/mts. This represented 43% of the total world demand by volume. In Asia, growth is estimated at 6.2% in 2016, with a CAGR of 6.3% in 2017-2019.

Domino’s expansion of its Hong Kong-based team is part of a long-term plan to increase sales of its versatile and cost-effective inkjet printers. With an established install base of around 250-300 monochrome printers already in the region, the N610i high speed digital colour label press is an addition to Domino’s existing portfolio of monochrome printers that have been sold in Asia.

Having direct responsibility for an evolving team of 10 (comprised of both sales staff and engineers), Fanton is responsible for promoting Domino’s current range of inkjet printers and for introducing new Piezo DOD products and for managing existing distributors, as well as developing new sales channels. He has worked for Domino for 12 years, having previously held the titles of Digital Printing (DP) Product Manager and DP Sector Manager within the company.

Speaking about the growth opportunities, Fanton said, “There is increased speed in adopting new technologies by brand owners enabling them to deliver much more valuable content to customers. Domino’s proven K- and N-Series give them a tool to cost-effectively manage shorter runs, use raised print effects, such as ‘textures by domino’, to create more awareness and product differentiation, and at the same time implement variable data to the label.”

Philip Easton, director at Domino Digital Printing Solutions, added, “This strategic decision to expand our portfolio of products and increase our resources in the Asia-Pacific region is vital for Domino’s future growth and to meet the demands of our customers, who require high-speed inkjet technology to produce labels of the best quality, giving their products the best chance to stand out on the shelves.”

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