Ever since its launch in India, Dettol has been working to protect families from illnesses. Dettol has been addressing consumer needs by providing effective solutions backed by science that are simple and effective to use to protect homes and families.
For Dettol powder-to-liquid handwash the brand has launched a Television campaign to showcase an innovative and efficient handwashing solution at an affordable price. Further, the new TVC highlights that the product provides Dettol’s trusted 99.99% germ protection to effectively safeguard those who we care about.
Dilen Gandhi, regional marketing director, South Asia – health and nutrition, Reckitt, said, “Dettol has always endeavoured to provide its consumers with effective and innovative solutions for all their hygiene needs. Our new Dettol Powder to Liquid Handwash will make quality handwash accessible to a larger consumer base. With the new campaign, Dettol continues to educate consumers about the importance of hand hygiene by providing its consumers with superior protection at an affordable price.”
The product starts at an affordable price-point of Rs 10, equivalent to the (185 ml) pump solution.