Cosmo Films launches of omni-channel petcare brand Zigly
Cosmo Films has launched India’s first tech-enabled omni-channel pet-care platform, ZIGLY, with the opening of the largest pet-care experience centre and zigly.com in New Delhi. Inaugurated by pet-parents and promoters of the parent company, Cosmo Films, Ashok Jaipuria (chairman and MD) and Yamini Jaipuria (management trustee, PetsFamilia), along with CEO Pankaj Poddar and Bollywood actor Karishma Tanna, ZIGLY comes with a promise of delivering highly specialised products and services to help pet families and new pet parents with their journey every step of the way.
13 Sep 2021 | By Rahul Kumar
Spread over an area of 6,000-sqft, the experience center is inbuilt with a retail area for wide ranging products, including nutritional supplements and hygiene products, treats and toys as well as accessories and, dedicated sections for grooming, spa and salon, consultation, pathology, vaccination and pet treatments. Aimed at providing skilled and professional petcare, the omni-channel business is also equipped with 15 veterinary doctors, 20 groomers with another 20 in the process of onboarding, 10 trainers with another 10 in the process of onboarding to make the pet-parenting journey delightful and affordable for pet families. For at-home grooming, ZIGLY also offers van services that can be booked for pet-grooming at the doorstep.
“India is the fastest growing pet care market with home to about 20 million pet dogs and about 19 million other pets. The pandemic and Covid-19 restrictions have made people adopt more pets and the numbers are expected to grow with each passing month and year. We expect to grow and expand in the petcare vertical with the launch of ZIGLY,” said Ashok Jaipuria, founder, chairman and managing director of Cosmo Films.
Pledging to donate 1,000 kg of dog food for the homeless, Yamini Jaipuria, managing trustee PetsFamilia, said, “ZIGLY comes from a place of love – lots of love for pets, and a deep understanding of parenting a pet. At Cosmo, it has been our constant endeavor to provide access to consistent, compassionate and affordable pet care and through the journey, broaden the community through addressing some of the compelling issues prevailing in the fragmented marketplace.”
With an objective to eventually evolve as a pet-care ecosystem, ZIGLY will also serve as a training platform for independent caregivers and provide opportunities for pet care specialists to retain a sustainable source of income.