Cosmo Films forays into FMCG segment with Fabritizer

By 09 Jun 2021

Cosmo Films, a global leader in packaging films and synthetic paper, has forayed into the FMCG industry with the launch of Fabritizer, an after-wash laundry sanitiser for germ-free clothing. Forming a unique protective layer that stays up to 7 days even after ironing, Fabritizer kills 99.9% viruses, germs, and bacteria and is AATCC 100: 2012 and 2019 Standard certified (tested at a Mumbai lab), making it a superior product in the market. It also gives protection against human Covid viruses (tested as per ISO 18184 standards at a Lab in the USA).

Live on Amazon India on the 3 June 2021, Fabritizer will be available on eCommerce giants including Flipkart and soon be launched on its own eCommerce platform across India. Skin-friendly and ideal for bed linens, towels, baby clothing, innerwear, etc, Fabritizer is compatible with all detergents as well as machine and hand laundry and works in both hot and cold water. Free from silver technology and phosphate, the product retains its effectiveness against odour-causing germs and maintains a soothing and long-lasting fresh fragrance.

Pankaj Poddar, director, Cosmo Specialty Chemicals and CEO, Cosmo Films, said, “This product can be a game-changer for tackling the current situation of Covid. And just by following small necessary steps like using sanitiser, washing hands and now using Fabritizer for washing your clothes can make a huge impact on the current situation and as a society, we can overcome this pandemic by taking proper precautions and by following all necessary steps.”

Fabritizer is available for Rs 299 for 480-ml and Rs 499 for 960-ml on Amazon and Flipkart.

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