The romance of Archies

By 10 Jul 2019

For anyone growing up in the 1980s and 1990s, the name Archies spells romance, with fancy greeting cards and assorted stationery and gift items. In an era before the digital boom, Archies gave youngsters a means to share their feeling through cards. Jagdish Moolchandani, executive director, Archies, rightly claims, “We invented the Valentine’s Day in India.”

Starting with printing songbooks for popular pop bands like Abba, Archies found its niche in greeting cards in the 1980s and ruled the market for the next two decades, selling its products through its franchisee across the country. The company went public in 1995.

In the new millennium, as the cards market went down, the company reinvented itself through its stationery products and gift items. Today, the company is seriously looking into the paper bag market, with plans to make serious investments.

The PrintWeek India team recently visited the plant in Manesar, Haryana, to see Archies at work. Here’s presenting a few snapshots (Look for the feature on Archies in August 2019 issue of PrintWeek India).

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