Vision is to build a world-class folding carton business: Siddharth Kejriwal

By 06 Mar 2017

Siddharth Kejriwal, managing director of Parksons Packaging shares the beginning of his packaging journey and chalks down the company’s current and future strategy while speaking to a select audience at the Sri City plant inauguration.

Siddharth Kejriwal, managing director of Parksons Packaging

The beginning
In 1993 when we had decided to make a small humble beginning in the packaging industry, my father, Ramesh Kejriwal had just finalised a Bobst die-cutter, which was the first machine in India after a gap of 12 years.

The machine had still not been shipped and he asked me to pay a visit to their Lausanne plant to understand more about the technology. This happened to be a week after graduation when I was on my way back from the US.

I was privileged that my first factory visit even before I landed in India was to the Lausanne plant of Bobst. To be honest I don't remember much of the technology I saw or understood but I still remember two things - a world-class infrastructure and a team which had immense knowledge about the packaging industry. The Swiss hospitality was at its best with a fresh white asparagus lunch at the plant.

Similarly, I vividly remember, that a few years earlier, in 1987 we were the first Indian company to get the Heidelberg 102 with CPC control. We had an open house for all our commercial print buyers. I was in the tenth grade but witnessed an event which I will never forget. Our customers were awestruck with the print results and the quality the machine produced. It was indeed a proud moment for all of us at Parksons and especially my father, who was instrumental in introducing this technology to the Indian print industry.

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Heidelberg CX 102 at Parksons Packaging, Sri City

Our endeavour is to continue on this journey, to work with world class suppliers of technology, and provide the industry with new and innovative solutions.

The many firsts
We have been accredited with many firsts in India such as UV printing technology in 2005, duo press in 2007, in-line Braille embossing with gluing in 2010 and most recently cold foil technology in 2015.

We believe that technology upgradations and adoption are the DNA of our company and we shall listen to our customers and learn from our technology partners to provide world-class solutions for the folding carton industry.

As our customers continue to expand both in volumes and geographies, we are committed to grow and get closer to them in order to serve more efficiently. Each of our plant locations has been built with that singular objective. With this fifth plant in Sri City, we have created a confluence of west, north and now south giving us a greater reach and bringing us closer to most of our customer’s plants in this region.

Pan India presence
I am happy and proud, and on behalf of all of us at Parksons make this formal announcement that our sixth plant in Guwahati Assam in North-east India will start commercial production from March 2017. This will truly make us pan India.

We believe that as we grow in size it is important to reassure all of our customers that we shall never lose sight of customising their experience with our service, quality and innovation capabilities. For that purpose, in 2016, we have created three independent verticals for our product offerings – branded packaging vertical for the home and personal care – food and beverage industry; telecom; and the white goods industry.

The healthcare vertical will serve the pharma industry with folding cartons and patient information leaflets including outserts.

The gable top vertical with an end-to-end solution will provide packaging systems and the packaging material mainly to the food and beverage industry.

This gives us an opportunity to provide customised solutions in the manufacturing process, order execution, and cost- competitiveness to all our customers.

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Parksons Chakan plant

We have expanded our marketing offices in Delhi, Chandigarh, Pune, Chennai, Kolkata and Assam, and will soon have representatives in Bangalore, Hyderabad, and Ahmedabad.

This will help us reach at your doorstep very quickly and provide faster solutions to your needs.

As enumerated earlier, our vision is to continue to build a world-class folding carton business and remain a customer- centric organisation.

Innovation, technology, quality, service, and sustainability will remain the core fundamentals of our business combines with strong work ethics and business values with all our business partners, financial stakeholders, employees and most importantly our customers.

Folding carton market - at a glance

Approximately 2.6-2.8 Mio MT of board is produced in India, which by 2020 will grow to 3.5 Mio MT

Between 150-200 players contribute to 50% in the organised segment while almost 40% plus is still converted through unorganised segment

Actual consumption by volume for folding carton including micro-flute is anticipated to grow from 2014 at 2.02 Mio MT to 2.86 Mio MT by 2020

Approximately 100,000 MT of the 2.02 Mio MT board goes into micro-flute production

Consumption by value anticipated to grow from the current USD 2.9-billion (INR 19,400-cr) to USD 4.6-billion (INR 30,000-cr) by 2020

More and more value addition is catching up in printing and minimum seven- and eight-colour with single- or double-coater configuration printing presses will be the trend

Food and healthcare will drive the folding carton business which has 35%+ share in the total consumption

Micro-flute in food, industrial hardware, auto, electronics, and footwear industry as point of purchase, display, and trend to do away with primary packaging

Direct exports potential of folding cartons exists in healthcare, garments, and food

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