Spotted: Five innovative packaging formats in India’s beauty and personal care industry

By 05 Feb 2020

Using Mintel Global New Products Database (GNPD), Tanya Rajani, Beauty and Personal Care Analyst, India, Mintel, highlights some of India’s recent launches in the beauty and personal care market

A: Love Beauty and Planet Tea Tree & Vetiver Aroma Daily Detox Body Wash
The Love Beauty and Planet range of products are packed in 100% recycled bottles and products are infused with delicate scents with natural and ethically sourced oils and extracts. The 100% vegan product is formulated with a blend of tea tree oil and a vetiver scent and claims to have a very small carbon footprint. It retails in a 400ml pack made from 100% recycled injection blown PET bottle and a flip-top cap.

B: Vaseline Derma Care Advanced Repair Body Lotion
This product has been relaunched with new brand and product names. In a newly designed 400ml HDPE pack, it features a revolutionary smart pump that locks easily and raises and turns 90° with no mess and offers ease of disposal. It features a flexo printed self-adhesive label and as well as foil blocking.

C: Vaidya Nanal's Ayurveda Eclosin Protein Shampoo
This product is said to provide the scalp with dual nourishment in the form of herbal medical properties and nature-identical proteins. It retails in a 200ml extrusion blown plastic bottle with a flip-top closure and features a gravure printed self-adhesive paper label. The uniqueness of the bottle is its shape that incorporates a built-in hanger for hanging it at the point of use and the flat cap enables the bottle to stand up on a retail shelf.

D: Aveda Shampure Nurturing Shampoo
This shampoo has a calming fragrance, which contains certified organic lavender, petitgrain, ylang-ylang and other pure flower and plant essences. The product retails in a 250ml recyclable pack made with 100% post-consumer HDPE material and is printed by silkscreen for decorative purpose. The product is manufactured with 100% wind power in the brand's primary facility.

E: Ever Clean Yummy Berry All-in-1 Sanitizer
According to the manufacturer, this moisturising and non-sticky spray is clinically proven to kill 99.99% of germs in seconds, while cleansing like water and drying easily without a sticky feel. It can be used as an antiseptic for skin or on minor cuts and injuries, and as a disinfectant. It retails in a 500ml injection blown PET bottle and features a flexo printed self-adhesive label. It comes in a spray format with a long dispenser lockable pump.

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