Private View: Tata Q Cheesy Pasta

By 05 Feb 2020

A six-face mono carton with a microwavable tray inside

Raju Kalgutkar, chief manager-packaging development, consumer products division, Piramal Enterprises

The mono carton has six faces, which is a key differentiating factor.

It also makes the package opening and handling easier.

The yellow and brown colours used in the artwork adhere to the products packed inside.

The inside tray adds to consumer convenience. In addition, the seal of the tray is printed using vibrant colours.

One scope of improvement is that excessive amount of hotmelt glue is used for sealing the side flaps of the carton, which can be optimised.

 

Deepa Naik, head-packaging development, Hershey India

The package comes in a thermoformed microwavable polypropylene tray pack .

The package comes with a peelable lid, which is created with attractive colours.

The pack effectively conveys the instruction of use through illustrations.

The mono carton utilises a FBB board end glued from both sides, making the package tamper evident.

The most striking features of the package is its bold ‘Q’ letter, which is embossed.

The branding is simple but it effectively conveys the message that the meal can be prepared within 60 seconds.

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