Brand Street Integrated launches in-house printing unit

The launch of Prints Street, Brand Street Integrated’s in-house printing facility, is driven by factors including delivering end-to-end marketing solutions under one roof, boosting capabilities in large-format production, retail branding, and experiential marketing.

Prints Streets is equipped with machinery including the HP Latex 630 Printer, Roland ER 641 EcoSolvent Printer, Colour Jet Soni Q Duo Roll Solvent Printer, Mimaki CG cutting plotter, lamination units, and the Heidelberg press, enabling the agency to produce print assets across substrates and applications.

Surendra Singh, CEO, Brand Street Integrated, stated, “With the launch of Prints Street, we’re taking a giant leap towards offering a truly integrated service ecosystem to our clients.”

“Owning the print process not only allows us tighter quality control and faster execution but also ensures cost efficiencies and creative agility, which are critical in today’s competitive market,” he added.

With the launch of Prints Street, the agency is set to manage the marketing production lifecycle in-house from conceptualisation to execution. In addition, the agency will oversee printing and brand adherence, including colours, materials, and finish standards. In-house printing will further accelerate production timelines and will provide clients a single-window solution for creative, production, and execution needs.

Prints Street will cater to a range of print applications, including retail signage, event branding, outdoor media, packaging mockups, and corporate collaterals.