Describe your company.
Rapture Digital Images was established in 2012 after moving out from Quickset Imaging Systems, where I served for over 28 years. Rapture is a digital printing firm, which produces short-run jobs outsourced by other commercial printers. This includes menu cards for Taj and Starbucks among others.
Why did you choose this particular machine?
I have been a loyal customer of Xerox for last 30 years thanks to their prompt service support. In my previous organisation, we procured several Xerox machines over more than two decades, which included DC 12, 5252 etc. In 2012, we started with Xerox 700i and added Xerox 1000 in 2013 in a bid to enhance our capabilities.
Why did you make the purchase?
As our business grew, we saw our volumes increase from 25,000 A3 pages per month in September 2012 to about 60,000 pages per month in less than a year. The volumes were increasing; we had to invest in capacity. While Xerox recommends an average monthly volume of 75,000 pages per month for 700i, it is 1.5 to four lakh for Xerox 1000. In September 2013, when we installed Xerox 1000, our volumes reached 1,10,000 pages per month.
What features do you particularly like?
I was impressed with its speed and capability to print on 350gsm substrates. This feature has helped us enhance our portfolio. For instance, now we are able to accept premium visiting card jobs of over 300gsm.
Has it won you any new work?
Yes, thanks to Xerox 1000, we have seen a rise in number of textured and specialty paper jobs that we cater to.
How fast is it?
The speed is good enough to meet our workload. The rated speed of this machine is 100ppm.
What’s the quality like?
The sharpness of the image is good. We print jobs for Starbucks on an all-India basis, which is a testimony of its quality.
How reliable is it?
Extremely reliable, even if there is any breakdown, it is resolved in less than two hours time.
How much time or money has it saved?
The speed of the machine has enabled us to print more jobs, which in turn has helped us to cater more clients and increased volumes. I will not say saved money but it has earned money for us.
Would you say that it offers value for money?
Today, we are able to print on textured substrates and specialty papers. So, looking at wider possibilities which the press has to offer I am sure it’s value for money.
What about the pre- and after-sale service?
The service provided by Xerox before and after service was and is very good and appreciable. Its service is what has kept me loyal to Xerox for last three decades.
Who do you think the machine is right for?
The machine is ideal for those who are looking to cater to commercial and digital printing, especially applications like collateral, direct mail, photo publishing.
Under what circumstances would you buy another?
Right now, we do not have any plans of expansion. However, if any time in the future, we think to boost our capacity, I will buy another Xerox machine. It may be an iGen or any advanced kit that suits our need at that time.
Value for money 4/5
Pankaj Kalra, head, production systems group, Xerox India, says, “Xerox has always focused on delivering end-to-end digital printing solutions for our customers to fulfill their exact requirements. The Xerox Color Press 1000 is one of our finest digital production presses which caters to a wide range of customer print applications.
Xerox has always invested in partnering with our esteemed customers and our association with Rapture Digital Images has been very fruitful. We have always received a great feedback for our digital presses from Ganesh Pai. I thank him, once again, for his continued patronage to Xerox presses.”
Contact Pankaj Kalra
+91 124 39400400