Tetra Pak's documentary goes viral

By 09 Mar 2015

Tetra Pak's factory in Chakan was covered on the National Geographic Channel. The hour-long documentary focussed on six layer protection for dairy products like Amul plus how Frooti sought a Tetra Pak solution three decades ago.

Nidhi Chauhan of Parle Agro India said, "It was 1985, when we gave India its first beverage in a Tetra Pak. And so, with Frooti, for the first time ever, consumers could walk away from a shop with a drink in hand."

Tetra Pak’s six layer packaging includes four layers of polyethylene with paperboard and aluminium sandwiched to offer a recyclable packaging solution. The fact is two out of every five Tetra Pak packs are recycled at Tetra Pak’s Chakan facility. 

The Rs 700-crore Chakan facility was inaugurated in 2013 with a production capacity of 8.5 million packages a year. The plant also has potential to scale upto 16 billion packages with the ever growing consumption in India, South East Asia and Middle East.

The Chakan plant’s core focus is on the Tetra Classic Aseptic (TCA) and Tetra Fino Aseptic (TFA) eyeing the rural markets of India. Small packets of TFA which starts from five small sizes of 100 ml, 200 ml, 250 ml, 500 ml and 1000 ml and TCA that comes for 65 ml.

The Chakan facility, the one showcased in the documentary is Tetra Pak’s second largest plant after its Lund plant in Sweden.

Also according to the reports, Parle were the first ever to use a TCA Tetra Pak, the small little triangular pack that can be sold in chains of multiple packs and known as the samosa pack.

The documentary showcased Tetra Pak's automated solution for juices and dairy milk applications. Its aseptic processing technique, a key process in their production shopfloor allows liquid food to retain colour, texture, natural taste and nutritional value for up to 12 months, without the need for preservatives or refrigeration.

Tetra Pak has six aseptic packaging systems: Tetra Brik Aseptic, Tetra Evero Aseptic, Tetra Prisma Aseptic, Tetra Gemina Aseptic, Tetra Classic Aseptic (TCA) and Tetra Fino Aseptic (TFA).


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