Signage outlook has improved, says Ramprasad

Speaking on the sidelines of Fujifilm India’s launch of its first ever ’Made in India’ Vybrant 1800, the ​head of department, graphic arts division, SM Ramprasad felt the signage and OOH outlook has improved in India.

09 Sep 2016 | By Krishna Naidu

The Vybrant 1800 printer targets the indoor and outdoor signage and branding applications market; and joins the wide-format printer family at Fujifilm demo centre in Mumbai.

Later, he added, the response to Acuity is “good”. As of mid 2016, 25 Acuity machines has been installed. Ramprasad said, “Fantastic response in terms of our customers being able to manage both existing jobs as well as create new applications and enter new opportunities hitherto not even thought or imagined.”

The Acuity range is useful for sign and screen printers, display printers, packagers and digital printers. It can print both small and large banners, retail advertising and window graphics, backlit displays, pop- and roll-up displays, custom wall coverings, transit graphics, posters, exhibition and event signage, and much more.”

Ramprasad pointed out, “There has been a good demand for high quality premium and innovative OOH solutions which weren’t possible earlier due various restriction in terms of media usage and printing on actual substrates.” He stated, “With Fujifilm’s Acuity Select the customers have been able to give spot UV effects, embossing effects, multi-layered printing just to name a few.”

Ramprasad explained, “We also gave with the Acuity Select and Acuity EY equipment, the option to use unique inks with high expansion capability for thermoforming applications. This has caught the imagination of many service providers.”

The Acuity Advance Select is useful for sign and screen printers, display printers, packagers and digital printers. It will print both small and large banners, retail advertising and window graphics, backlit displays, pop- and roll-up displays, custom wall coverings, transit graphics, posters, exhibition and event signage, and much more.”