Romancing Print 2014 tows the motivational theme to infuse optimism in print industry

Discussions at Romancing Print 2014 were underlined with a motivational tone and often urged the printers to concentrate on the present to build a better future. Starting with the inaugural address by Rita Menon, CMD, ITPO, who started off by saying print was a precursor to the Indian revolution in India. Disagreeing with the claims that print will be a thing of past in coming times, she said, “Print is eternal. It is one of the assets that are passed on from one generation to another.R

16 Jan 2014 | By Supreeth Sudhakaran

She also used Romancing Print as a podium for announcing the India International Printing & Packaging Fair 2014. “After a gap (from organising a print packaging industry exhibition) we launched a print packaging event in August 2013. We received support from various associations and organisations. Although, it was very small event, we intend to intensify and expand it this year. We propose to have the fair in August this year, coinciding with The Delhi Book Fair because the printing and publishing industry share a strong connection,” she said.

Satish Malhotra, chairman - Romancing Print in his address recounted the early beginnings of the conference. He explained how the mix of informative and technical sessions has helped the industry understand various aspects of the business. “There are many challenges that our industry faces. However, aggressive and active print organisations are still garnering new clients. What we need to do is to interpret the effect of changes in the marketplace and implement due corrective measures in our business strategies.”

The one day conference saw an attendance over 280 participants from the printing, packaging, publishing and allied industries. Continuing the tradition, in addition to the two panel discussions and three technical presentations, the conference also saw keynote address from inspirational speakers, Shiv Khera and Vickrant Mahajan. Off the track sessions included a keynote speech by Dr KK Agarwal on lifestyle and a session on vaastu shaastra on Khushdeep Bansal.