Print Bindaas powers e-commerce business with Xerox 700

The facility also houses a cutting, folding, creasing and lamination machine.

“Initially, the idea was not to buy a digital printing press. It was to align with several Xerox digital printers and outsource the work to them. However, after discussing the details of our project with Xerox, we decided to have an in-house facility to meet the print orders of small and medium-sized customers,” says Suraj Goyal, chief executive officer, Print Bindaas.com.

“Xerox 700 is a light medium production printing press. Print needs of the frim's are being easily met by the press, and he has been doing a good volume from a start-up perspective,” said Pankaj Kalra, head - graphic communications business, Xerox India.

“Xerox claimed that the average monthly volume of the press would be around 30,000-75,000 A3 impressions. However, we have already done around 85,000 A3 impressions in a month; sometimes even working at full-capacity for a week or more. Over the last seven months, we have seen exponential growth. We expect to be a 100-crore company in the next four years,” Goyal added.

The online portal was launched in May 2011. Apart from the in-house digital set up, the company has partnered with several offset printers at various locations. The company has branches in Delhi, Ahmedabad and Mumbai. Nevertheless, by using the online platform, it has been serving pan-India market, and even international clients.

“We have been thinking about diversifying to include personalised comics through various collaborations. In fact, we are already talking to a publisher,” adds Goyal.

He also shared that the chances of setting up a fully-equipped in-house printing facility cannot be ruled-out in the future, but would not make such a large scale investment till the next quarter.

This article was published on 3 February 2012 and received 578 views