Mahatma Gandhi, the father of Indian print, is the most trusted Indian personality

In a list of twenty, a large number belong to the film fraternity and sports, Amitabh Bachchan ranks second in the overall list, moving up from the sixth most trusted personality in 2013. He is followed by the Shahrukh Khan (third) and Sachin Tendulkar (fourth).

Among the personalities, a surprise entrant in the list includes Petra Ecclestone, British-Croatian heiress, model, fashion designer and socialite (fifth). Salman Khan is sixth, followed by Mithun Chakraborthy at seven. Captain of the Indian cricket team, Mahendra Singh Dhoni is eighth and
former captain Sourav Ganguly is at the ninth position. Interestingly, PT Usha is number ten.

The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year's research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly five million datapoints and 20,000 brands, making it the most intensive study on Brand Trust across the globe.

In a sense, to celebrate Mahatma Gandhi at numero uno, Vakils, Feffer & Simons and Observer Research Foundation will launch their latest publication, The Mahatma & the Doctor - The Untold Story of Dr Pranjivan Mehta, Gandhi's Greatest Friend and Benefactor by S R Mehrotra. The book is a chronicle of Dr Mehta's association with Mahatma Gandhi.

Ramchandra Guha, in his book titled Gandhi Before India (2013), states that, 'Pranjivan Mehta was to Mohandas Gandhi what Friedrich Engels was to Karl Marx: at once a disciple and a patron, who saw, very early, that the friend of his youth had the makings of the heroic, world-transforming figure he was to later become.'

The launch is scheduled for 7 March, 2014 at the Harmony Hall, Nehru Centre, Mumbai by Sudheendra Kulkarni. 

Vakil and Sons, spearheaded by Bimal Mehta, is one of the oldest Indian printing firms and the Mehta family has a profound association with Mahatma Gandhi in South Africa and India.