Vanitha continues to lead regional language magazines

By 31 Jan 2018

Malayalam fortnightly magazine Vanitha continues to be the largest read regional language magazine in the country with a huge margin, according to the latest readership survey IRS 2017. Its total readership is 61,26,000.

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The No 2 magazine is Tamil weekly Ananda Vikatan, which had not featured in the top-10 list of regional language magazines in IRS 2014.

Malayalam monthly Mathrubhumi Arogya Masika is at No 3 followed by Tamil weekly Kumudam at No 4 and Malayalam weekly Mathrubhumi Thozhilvartha at No 5.

Top 10 regional magazines

Vanitha (Malayalam): 6126

Ananda Vikatan (Tamil): 2708

Mathrubhumi Arogya Masika (Malayalam): 2269

Kumudam (Tamil): 2269

Mathrubhumi Thozhilvartha (Malayalam): 2235

Kungumam (Tamil): 2172

Grihalakshmi (Malayalam): 2116

Balarama (Malayalam): 1973

Manorama Thozil Veedhi (Malayalam): 1844

Karmasangsthaan (Bengali) 1702

Top 5 Assamese magazines:

Bismoi: 516

Nandini: 513

Priyo Sakhi: 410

Prantik: 334

Sadin: 236

Top 5 Bengali magazines

Karmasangsthaan: 1702

Karmakshetra: 1319

Sananda: 1287

Saptahik Bartaman: 937

Anandalok: 890

Top 4 Gujarati magazines

Abhiyaan: 284

Chitralekha: 272

Grih Shobha: 236

Maari Saheli: 134

Top 5 Kannada magazines

Sudha: 1307

Taranga: 1077

Grih Shobha: 441

Mayura: 374

Roopatara: 305

Top 5 Malayalam magazines

Vanitha: 6126

Mathrubhumi Arogya Masika: 2269

Mathrubhumi Thozhilvartha: 2235

Grihalakshmi: 2116

Balarama: 1973

Top 5 Marathi magazines

Grihashobhika: 572

Noukari Sandarbha: 538

Saptahik Sakal: 505

Chitralekha: 369

Tanishka: 319

Top 5 Tamil magazines

Ananda Vikatan: 2708

Kumudam: 2269

Kungumam: 2172

Puthiya Thalaimurai: 1623

Aval Vikatan: 1104

Top 5 Telugu magazines

Swati Sapari Vara Patrika: 1098

Swati: 939

Annadata: 507

Navya: 384

Bala Bharatham: 288


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