HP to focus on packaging and labels printers at PrintPack India

04 January 2013

HP will showcase its strength in commercial and packaging segment during Printpack India.

appaduraia Appadurai: "PrintPack is all about commercial printing and packaging"

“PrintPack is all about commercial printing and packaging. Therefore, HP will be exhibiting its fleet of solutions for this segment. At Drupa this year, we exhibited our portfolio for the packaging and labels segment, and the same will trickle down to PrintPack, this year,” said Appadurai, country manager – Indigo and inkjet solutions, Asia Pacific and Japan, HP India.

“Folding cartons is a segment which according to us has tremendous growth opportunity. We have started drifting from the usual ‘kirana’ (grocery) store experience to a retail mart experience. The packaging in the coming few years will play a very critical role in the off-shelf shopping,” he added.

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