In a highly competitive and fragmented printing environment, the primary objective of every print-shop is to boost profit margins, while keeping production costs down. Haribabu, head of customer service at Heidelberg addressed the audience on activities required for a print-shop, and how such efforts promote best results in print production through his presentation on ‘benefits of maintenance’. “Today, the market demands a combo of high quality, low price and faster delivery. Present-day equipment’s are automated and supported by high-end electronics that we need to be trained to utilize the equipment fully and more efficiently,” said Haribabu.
Heidelberg presses have found Kerala, Kochi in particular, a happy haunting ground. Venkataraman, regional sales manager who handles the Kerala region for Heidelberg, said, “Kerala has always been an important market for us. Such technical sessions help us share our expertise with our customers, to equip them face today's print-buyers who are more conscious about quality printing at nominal rates.”
Joseph Muttathottil, president of Kerala Master Printer Association, said, “It is indeed a great opportunity for KMPA members to learn about maintenance benefits from the experts at Heidelberg. We look forward to more such sessions.”
Among those present was Anoop of Anaswara in Kochin. He said, “The session was very useful. Today's competitive environment demands more value-added services from printers and we need to be better equipped to cater to print-buyers.”