This year, the event will focus on ‘360 degrees exploitation of content: understanding intellectual property and commercialisation’ in an attempt to go beyond the books.
The event promise delegates to teach about commercialising and safeguarding in-house IP, and rethinking backlist and contracts to see how a publisher can maximise its monetisation potential. These analyses will be covered under various aspects of product transformation, Intellectual Property rights, and marketing techniques based on audience data analysis.
For registration, visit http://publisherstraining.com/.
A unique training initiative
In 2014, GBO New Delhi launched a programme for Young Professionals to impart skills needed in the age of transmedia, where the phone is increasingly becoming the primary device for access to information and knowledge. The workflows and revenue models have been influenced by this phenomena and are evolving to adapt to an atomised delivery of content.
The Indian industry is experiencing a rise in the engagement of young professionals who are making a significant contribution to the strategy of the future. The face of the industry is also changing very competitively and there is a dearth of training opportunity on the new age models. The world of digital content creation can be a complicated one with so many different platforms and consumption patterns. In India, there is currently another shortfall in the area of short-term hands-on training modules. This program is aimed at young professionals who are already working in the industry and wish to acquire expertise in new techniques in publishing and allied sector.
The GBO New Delhi would like to attract young talent through this program and provide knowledge on new developments in international markets. The two-day training programme will help take the mystery out of the transmedia world. The participants will learn, from international experts and other star practitioners from India, the know-how for conducting business. This interface will not only take a look at German and international publishing industry but also addresses a major need felt by the young professionals.
What does it entail?
An accredited fast-track concentrated delivery module for trade-centric skill training
Development of future managers & leaders in publishing & allied industries
An international market overview with contextualized learning
A space to meet and interact with industry peers and experts from India and abroad
Establish blueprint of a local peer-based learning and exchange network
Why is it needed?
To address the shortage of cutting-edge, industry-focused training programmes
To cater to the time & budget constraints of young professionals
To bring the emerging leaders closer to the experts for mentoring
To encourage across industry collaborations
Who does it cater to?
Professionals who wish to further career development and update their area expertise
Companies who wish to send their promising young talents to gain hands-on training