Colorjet goes green at Media Expo 2018

By 16 Feb 2018

After closing over 100 deals at the last edition of Media Expo 2017, Colorjet has set a green agenda for the Media Expo 2018, which is slated for 22-24 February 2018 in Mumbai.

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The wide-format equipment manufacturer will run eco-friendly inks on all the printers that will be demonstrated at its booth. 
 
The highlight at Colorjet will be Vulcan UV roll-to-roll printing machine that deploys Kyocera printheads. The machine uses zero VOC (volatile organic compound) UV inks. 
 
Smarth Bansal, senior product manager, Colorjet, said, “The demand for eco-friendly branding solutions in the Indian market is growing. As a result, the enquiries for our water-based ink digital printers has boosted.” 
 
Colorjet will also demonstrate Softjet Grand and Polo HQ machines at the show. 
 
The Softjet Grand is a 3.2-metre wide printer, which prints on the polyester-based fabrics using water-based inks. “Unlike PVC, polyester-based fabrics can be recycled, adding to the green quotient of Colorjet,” said Bansal. 
 
The Polo HQ uses ROHS (restriction of hazardous substances) eco-solvent inks, which deploy its proprietary GreenTech technology.  GreenTech technology makes use of eco-solvent inks and also restricts the chemical emissions to a low level.
 
Among other machines, Colorjet will showcase Irisjet Pro, Aurajet, equipped with Xaar technology and Verve Mini.
 
Colorjet has won the Green Product of the Year award at Indian Brand Convention and BAM (Branding, Advertising and Marketing) Awards 2017.

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