Catalogue Printer Of The Year 2012

Silverpoint Press

Tel: 91-22-24939908   / sales@silverpointindia.com

A joint winner last time around, Silverpoint Press seemed to have left no stone unturned to make the entries better than the previous year. The company produced four top quality brochures which included: Nirali Trends – Incredible India catalogue for Nirali Trends; More Ideas on your Wall catalogue for GM-Modular; Godrej Locks – product catalogue for Godrej Locks and  Mudra Life/Luxury/Prosperity catalogue for Beaumach Designs.

The catalogues produced by Silverpoint were attractive and cleanly designed, and according to the judges demonstrated a sense of how it can fit into a brand’s communication and engagement activities. The judges were particularly impressed by the finishing delivered on each of the four samples.

Based on an Indian theme, 300 copies of the Incredible India catalogue were printed and included design elements which needed die-cutting, multi-foiling, embossing, pop-up fabrication. The hardcase cover was hot-foil stamped in green and copper colour.

The judges were also impressed with the Godrej Locks catalogue. The entire concept of quick reference has been well executed, says Silverpoint and the judges could not agree less. The entire book is wiro-bound and enclosed in hardcase cover for protection of the catalogue.

Established more than three decades ago, Silverpoint is one of the leading commercial printers based in Mumbai and offers high quality sheetfed and heatset web facilities for a wide range of products. The company has added digital capability with the installation of an HP Indigo 3550 for short-run work.

The company lays a lot of emphasis on managing the colour of the print jobs it does. According to Saifee Makasarwala, COO, Silverpoint, many of the artists and graphic design professionals working for his company’s clients have high expectations in terms of colour quality and accuracy. It is a standardised process right from capturing images to pre-media and later, printing.

More than 60% of printing at Silverpoint is done on speciality paper. Makasarwala says, “Apart from managing colour, choosing the correct paper accentuates the desired colour and sharpness.”

The catalogues were produced on Heidelberg CD 102 and Heidelberg LX five-colour presses with online coaters, both presses in sizes 28x40inches. The company used Agfa’s Apogee to drive its workflow and GMG colour management to deliver accurate high quality digital pre-press files that were fired on a thermal CTP system. Silverpoint used a range of specialty papers which included Sensation Artist Bright White 170gsm, Zanders Medley Velvet matt finish, Leykam matt card and metallic shimmer gold.

Commended       

Pragati Offset (Hyderabad)
Parksons Graphics (Mumbai)
Jak Printers (Mumbai)
Manipal Technologies (Manipal)
Vishwakala Printers (Bengaluru)
Ramya Reprographic (Bengaluru)