The premier print association in India, the Bombay Master Printer's Association has sent a letter to the national newspaper contesting what they see as a gross environmental misconception about print and paper use.
The BMPA letter says: "Permit us to draw your attention to a prominently titled, but badly researched report, published in the Mumbai’s edition of Sunday Times of India dated 30 August, 2015. The feature we draw reference to was captioned: “A sixth of city’s daily waste is plastic, paper and glass”.
The letter signed by the BMPA president Faheem Agboatwala, says, "In this report your newspaper pointedly tags ‘paper’ as Non-Biodegradable. That, as you are aware is so very far from the truth. Adding insult to the injury, the writer goes on to club paper with materials such as plastic, glass, tetra packs and aluminium foil."
The letter raises a question about the falsifications by the paper published by the Bennett Coleman group.
- Does paper have any significance to the lives, livelihood and business at Bennett Coleman?
- What steps is Bennett Coleman taking, as ‘the leader who guides the reader’, to reduce its print runs and a portfolio of editions and title publication?
- How are you trimming down the paper waste you generate daily/annually?
- Are you aiming at destroying your business to rebuild it for the future?
The letter concludes with, "We seem to find your standard, over this particular instance, rather ‘preachy’ at the expense of all of us - businesses from the print, paper and allied industries of India."