Avery expands ThinkThin label range; introduces LCA analysis tool

By 14 Oct 2017

In a bid to help end-users on their sustainability goals, labelstock major Avery Dennison has introduced a clear methodology for understanding the environmental consequences of labeling and packaging solutions for its range of thin labels.

image

“Converters and brand owners in South Asia Pacific and Sub Sahara Africa are continuously seeking more sustainable solutions to achieve their goals and are looking to their value chain partners for support,” said Marcel Cote, strategic marketing director, and sustainability leader for labels and graphic materials in South Asia Pacific and Sub Sahara Africa, Avery Dennison.

“As their partner of choice in this region, we are responding to their needs with a broader range of innovative thin label materials that will help to improve operational efficiencies, reduce costs and reduce waste. We are also introducing an LCA (Life Cycle Assessment) analysis which quantifies the positive environmental impact of each of our ThinkThin materials, to enable our customers and end users to make more informed decisions.” 

The new ThinkThin product portfolio includes ThinkThin Paper, ThinkThin Film and ThinkThin Thermal. According to Avery Dennison, these products are designed to reduce liner and matrix waste thereby reducing cost through improved efficiencies.

The Avery Dennison Greenprint is a product life cycle assessment (LCA) methodology that quantifies the impact of labelling and packaging materials on the environment.

At a glance, Avery Dennison’s customers can assess these new products against their standard Avery Dennison labelling materials according to environmental factors consumed for fossil materials, bio-based materials, water, energy, gas emissions and solid waste generated.

“Greenprint will help converters and brand owners make better and more meaningful decisions by empowering them with knowledge of the environmental consequences of their labelling and packaging decisions,” said Cote.


Events

Jan
24
Feb
01
Mar
25
Apr
12

Print Summit 2019 NEW!

Jan 24 - 24 Jan 2019
# 216 Neelam, 108 R. G. Thadan...

PrintPack India NEW!

Feb 01 - 06 Feb 2019
India Expo Centre, Greater Noi...

Asia Coat + Ink Show NEW!

Mar 25 - 28 Mar 2019
Bombay Exhibition Centre, Mumb...

Sivakasi Printex 2019 NEW!

Apr 12 - 14 Apr 2019
Sivakasi, Tamil Nadu

Latest Poll

The Rs 50,000 cr online food delivery is the new future for Indian packaging. Which player will boost its order rates in 2019?