The monthly magazine, launched in August 2012, is a first in the domain that caters to the corporate segment with features, insights and in-depth stories on sustainability and corporate social responsibility (CSR).
According to the publisher the title of the magazine, 'Sustainuance', which is an amalgamation of the terms, sustain, i.e. to maintain, and nuance, i.e. knowledge, is in concordance with the magazine's objective of spreading awareness and information about the corporate sustainability.
The magazine is printed at Mumbai-based Amruta Print Arts and has a print run of 11,000+.
The content of the magazine includes topics across sustainability challenges, CSR policies, government regulations, and international best practices and offers vertical coverage ranging from banking to manufacturing, IT and telecom. It features interviews with leaders of the industry, cover stories and features that identify developing trends and offer guidelines in the domains of sustainable development, environment and biodiversity.
Shashwat DC, the editor-in-chief of the magazine, said, "Being the first magazine, covering the subject of sustainability, we consider it our responsibility to create content that is unbiased, informative and pertinent. Our motto is simple − produce great content month by month."
The chairman and managing director, Saaga Interactive, Uday Surve, added, "With the ongoing climate crisis and environmental problems, sustainability is no more a fad, but the need of the hour. Companies across the globe are integrating sustainability into their business processes, and it's only fitting that India should move boldly on this road. The fact that Sustainuance has been widely accepted and has grown in strength is a vivid proof that sustainability is going mainstream in India."
Sameer Gore, printer and publisher of Sustainuance, added, "Since our inception a year ago, our 11,000+ strong readership is steadily growing and encompasses a broad bouquet of verticals across the corporate sector. We have consulted renowned leaders and industry experts, who have provided vital feedback and has enabled us to tap a relatively new domains of sustainable development and reporting, CSR and greening India. And with Sustainuance, we have hit home."
The magazine publishing segment in India has been a topsy-turvy tale with various new launches and some shut downs. While the recent closure of magazines - People, Geo and Marie Claire (since July 2013) has been in the news, niche magazines like Sustainuance are enjoying undeterred and ever-increasing readership. Niche magazines are here to stay.