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In-store Asia hits the right chord with brands

06 February 2015

Of the advertising industry, which is guesstimated to be worth Rs 9000 crore, display advertising has a contribution of about 1.8%.

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VJ Media-organised In-store Asia, in its ninth edition, has reflected this surge in retail that India is witnessing.

The show has display solution stalwarts like Brandmark Solutions, Spectrum Scan, Roland, Jayna Packaging, and Esko, Classic Display Systems, AEI, playing on their strengths while new entrants like Meghdoot flexing their muscles.

According to Amit Shah of Spectrum Scan, "brands are always on the lookout of solutions that highlight their presence in an otherwise cluttered space."

During a panel discussion held alongside the expo, the panel discussed the contrast between the traditional and the modern retail strategies. For Durga Prasad, of Sai Silks, who represented the traditional retail space, "for both the the traditional and modern retail, the only factors that work in favour of the service provider is the customer's need and feedback."

"Each brand, along with a strong recall value has to also work towards creating a trust value among its consumers," said Abhishek Malhotra, partner, AT Kearnery, India and the moderator of the panel.
 

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