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Glimpses of PrintWeek’s workshop at Elephant Design

27 March 2017

PrintWeek India team conducted a knowledge sharing workshop at one of the Pune’s leading design agency on 21 March 2017. The one-day event will see PrintWeek India team showcase some of the best work received during the PrintWeek India Awards. Every year, since eight years, the PrintWeek India Awards team receives 1000+ samples, encompassing categories like books, packaging, labels, etc. After the feedback during the Jury Week, the PrintWeek team designed a workshop for design agencies, print buyers and top brands. The idea is simple: share print jobs with the advertising and print buying industry. The aim is to start a conversation between designers and print-packaging converters.

  • On 21 March 2017, PrintWeek India team conducted a knowledge sharing workshop, wherein print samples received during the PrintWeek India Awards at the homegrown strategic design and brand consultancy Elephant Design in Pune
  • The workshop was attended by Elephant’s artwork and design team comprising of 23 designers.
  • Ramu Ramanathan, editor, PrintWeek India takes a journey from A-Z of print and packaging in India for the Elephant Design team
  • The workshop saw discussion on technical specifications like length run, substrates used and pre-press and post-press operations of the creative work produced in India.
  • An eager Elephant team studying India's best print samples received during the PrintWeek India Awards 2016
  • sahil rao
    Sahil Rao of Akruti Offset showcases innovative boxes and brochures created at Akruti's Pune plant
  • Rao says, keep the final product in mind while designing and consult your print packaging vendor
  • rahul Z
    Rahul Zaware of Zawares Creatives explains the importance of colour management and a spectrophotometer
  • Nitin Wani explaining the guidelines to creating an artwork
  • Ashwini Deshpande, co-founder and director at Elephant says, "This workshop has been a great learning for our team and we look forward for such workshop by the PrintWeek team in future."

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