Why is Michelman leading the way? Because sustainability is a real thing

The Indian government’s changing policies are steps toward creating a more sustainable environment, which are making brands and packaging converters search for environmentally friendly solutions that are commercially and economically viable. Catering to this need is the Michelman Innovation Centre for Coatings (MICC) in Mumbai that provides a platform for brands and converters to create and test packages with sustainable alternatives. During his recent visit to India, Rick Michelman, chief technology officer and executive VP, Asia for Michelman, received feedback from many of the company’s customers about how they see the changing face of the country. Based on this feedback, Michelman stated “India moves at a pace that is unrivalled elsewhere in the world. The rate at which the Indian government is deploying policies is a good fit for us because the country needs sustainable and innovative solutions.” Michelman speaks to Noel D’Cunha and Abhishek Muralidharan of WhatPackaging? about the circular economy and what is transpiring in India, in terms of sustainability

by WhatPackaging? Team