Puneet Datta, director, professional printing products division, Canon India, said, “The market for digital printing in India is expanding, with increased penetration in tier-II and tier-III cities. Canon’s unique selling point has always been its direct service model. Our customers are guaranteed quality service directly from us and don’t need to rely on other intermediaries. The key to capitalising on the new avenues is ensuring affordability.”
Canon India has started a technical training facility in Noida to better equip their engineers. Datta said, “Canon has always worked towards developing technology that provides better results. We have filed for most number of patents in the graphic arts and imaging segment, according to the United States Patent and Trademark Office.”
Datta also believes that the Indian print market is unique and cannot be evaluated with the same yardstick as the western print markets. “India and China are probably the only countries where offset is still on the rise, and will continue to do so in the near future. The Indian market is fairly huge and still mostly untapped. Hence, there is growth opportunity for every player in the market space as most of the action moves to the tier-II and tier-III cities.”
Canon C800, its latest launch, enjoyed a stellar 2014, with over 2000 installations globally and 21 installations in India.