Soma Roy, Associate manager - packaging quality, Marico
The unique drop-shaped carton effectively communicates that one drop is sufficient to spice up my food.
The graphics are subtle and create a distinct connect between the product and the consumer. As spice oil is rich in acidic content, selection of glass as a primary packaging material is appropriate and hence a shelf life of 24 months can be achieved.
The drawback of such a pack is that the transportation cost will be higher due to 50% empty space inside the carton and the arrangement in the corrugated
box will consume higher space.
In my opinion, the pack is designed with passion to indicate premium-ness and shall attract consumers for its concept and experience.
Manjeet Sahu, Senior associate director - R&D packaging, Kellogg India
This is an intelligently designed pack.
I love the rustic look and simple colour scheme. The primary packaging in the form of a glass bottle gives the desired premium look.
Even with the odd shape of the outer carton, the pack will have better loading arrangement in the case when positioned zig-zag, thereby saving cost. The inside of the leaflet is informative showing the equivalent quantity of one drop of the extract and other available variants.
The folded leaflet also forms a shape of the drop thus enhancing the product connect. The cap surface could have had better grip for easy opening.