Private View: Spice Drop

By 13 Apr 2018

Spice Drop is a water-soluble spice extract in liquid form. It's unique drop-shaped carton cannot be missed on a supermarket shelf. Marico's Soma Roy and Kellogg's Manjeet Sahu analyse Spice Drop's packaging from consumer point of view

image

Soma Roy, Associate manager - packaging quality, Marico 
manjeet
The unique drop-shaped carton effectively communicates that one drop is sufficient to spice up my food.

The graphics are subtle and create a distinct connect between the product and the consumer. As spice oil is rich in acidic content, selection of glass as a primary packaging material is appropriate and hence a shelf life of 24 months can be achieved.

The drawback of such a pack is that the transportation cost will be higher due to 50% empty space inside the carton and the arrangement in the corrugated box will consume higher space.

In my opinion, the pack is designed with passion to indicate premium-ness and shall attract consumers for its concept and experience.

 


 

Manjeet Sahu, Senior associate director - R&D packaging, Kellogg India 
manjeet
This is an intelligently designed pack.

I love the rustic look and simple colour scheme. The primary packaging in the form of a glass bottle gives the desired premium look.

Even with the odd shape of the outer carton, the pack will have better loading arrangement in the case when positioned zig-zag, thereby saving cost. The inside of the leaflet is informative showing the equivalent quantity of one drop of the extract and other available variants.

The folded leaflet also forms a shape of the drop thus enhancing the product connect. The cap surface could have had better grip for easy opening.



Events

Jan
24
Feb
01
Mar
25
Apr
12

Print Summit 2019 NEW!

Jan 24 - 24 Jan 2019
# 216 Neelam, 108 R. G. Thadan...

PrintPack India NEW!

Feb 01 - 06 Feb 2019
India Expo Centre, Greater Noi...

Asia Coat + Ink Show NEW!

Mar 25 - 28 Mar 2019
Bombay Exhibition Centre, Mumb...

Sivakasi Printex 2019 NEW!

Apr 12 - 14 Apr 2019
Sivakasi, Tamil Nadu

Latest Poll

The Rs 50,000 cr online food delivery is the new future for Indian packaging. Which player will boost its order rates in 2019?