Five print insights: PrintWeek India Survey yields clues

CATEGORY: BOOKS

Top Trends: Beyond Books

PrintWeek India crunched the tech specs among 1280+ print samples and 327 comments from the award entries during the PrintWeek India Awards 2014. The result these include, standardisation of paper, raw material; the approval for new technologies (to reduce turnaround time); best practices methodology to improve communications. This Survey mapped 122 print companies and indicated the trends in three categories: Specialty Books; and Academic and Trade Books; and PUR books.

 

CATEGORY: BROCHURES AND CATALOGUES 

Short runs with value addition

The PrintWeek India Survey crunched the tech specs among 1,280+ print samples and 327 comments from the award entries which were submitted during the PrintWeek India Awards 2014. The results emphasise on the intelligent use of substrates, value additions, print runs and how the market is transitioning from commodity to specialty. The survey mapped 122 print companies, and indicated how the Indian marketers are shaping the way brochures and catalogues are printed.

 

CATEGORY: DIGITAL

Algorithms for photo printing

There was a time when digital print was not allowed to compete. It is a pity since our industry tends to segregate rather than unite. At the PrintWeek India Awards, we have celebrated digital colour printing in all the six editions. Our brief to the jury was: Look for gradients and tints, solid colours, and skin tones. How can this be determined since digital printing devices do not use traditional halftone dots; they all have secret and proprietary algorithms for rendering photographs. This survey looks at what is driving digital print in India.

 

CATEGORY: MAGAZINE

A thrust on decoration

Magazines, it turns out, connect with us at a far deeper level than most media. They’re part of high quality ‘me’ time, and rate very high on engagement and trust scores. That’s the reason PrintWeek India’s Award category looks seriously at Business and Consumer Magazines; and B2B niche titles as well. A look at the print samples indicate the paper preferences for the printing of cover and inside pages of the magazines plus top trends in decoration techniques such intelligent use of gatefolds, foiling, laser-cutting etc. This Survey mapped 122 print companies. And looked at how magazines are printed in India.

 

CATEGORY: PACKAGING

Product visibility on the shelf

Packaging is being redesigned in the 21st Century. Some of the samples show the humble box being revolutionised the way it stores food or heats food. Others simply show off the luxury brands for consumption. During the PrintWeek India survey of 1280+ print samples and 327 comments, one thing emerged: The increase in value addition and how packaging converters are offering new techniques to improve product’s differentiation on the shelf.