Eleven packaging mantras by Sriraam Selvam

30 November 2017

Sriraam Selvam studies Valluvar, the celebrated Tamil poet and philosopher best known for Thirukkuṛaḷ, a collection of couplets or Kurals on ethics, political and economical matters. And selects a few gems for the 21st century packaging technologist.

800px-tiruvalluvar-statue-lic 133 feet Thiruvalluvar statue in Kanyakumari Credits: By Docku (Own work) CC BY-SA 3.0 Wikimedia Commons

Kural 1.

A merchant's best merchandise

Is tending other's goods as his own


Kural 2.

Be a technologist among the technologist,

Be an expert among scholars

But pretend to be silent among the gossip mongers


Kural 3.

What won't they do to strangers

Who broadcast their customers fault


Kural 4.

Learn well what should be learnt, and then

Live your learning

Remember: The great hide others' faults

Only the small talk of nothing else


Kural 5.

A good mind is an asset to everyone

While good company contributes to glory


The great avoid the low in whom

The low find their kin


Kural 6.

Orators who wish to do good

Should study the occasion with care


Those are poor orators, unavailing

Who speak without knowing their audience


Kural 7.

Act after taking into account

The cost, the benefit, the net


It is not wisdom to lose the capital

For the sake of interest


Kural 8.

However well versed in books

Be practical


Kural 9.

The wise know what comes next -

Fools cannot.


Kural 10.

His body needs no drugs who only eats

After digesting what he eats before


Kural 11.

Be born if you must for fame: or else

Better not be born at all


The great do the impossible

The mean cannot do it.


A world conqueror bides his time


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