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N Jayakarthikeyan: Black is the trickiest colour to print

16 May 2018

In the Rapid Fire series, PrintWeek India asks ten questions about print and beyond to N Jayakarthikeyan, founder of madurai-based Thee Classic Printers.

Established in 1986; it manufactures stationery, brochures, booklets, annual reports, magazines and textbooks.

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What is the trait you most deplore in our industry?
Technology changes very fast. We don’t accept and adapt with the new technology as quickly as we should. 
 
What is the trickiest colour that you have had to print?
Black.
 
What is your favourite print joke?
I need delivery yesterday.
 
One job you wish you had printed?
A print product for our nation.
 
What is the greatest strength of your printing firm?
My employees. They are young and energetic. In order to satisfy your customers, you must first satisfy your employees.
 
Which living print person do you most admire? Why?
CN Ashok of Autoprint. He is not just an industrialist or businessman to his customers, he educates his experience which he gained in his life.   
 
What do you consider the most overrated virtue in printing?
We always limit the requirements of our customers to our infrastructure. 
 
If you were to die and come back as a printing press or software or ink, what would it be?
Of course, a printing press.
 
What is your favourite Make in India print brand?
TechNova and its Go Green technology.
 
Your favourite print conference?
Print & Beyond, Kerala.
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