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Eye Care Studio

30 January 2017

The Noida-based label giant Any Graphics has turned label printing into an art form.

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The ‘Eye Care Studio’ labels were designed in-house at the Any Graphics design studio. The reason the label works is the feel of the eye, which looks so original that the person looking at it can see his/her own reflection on the eye’s retina. The label was printed on metallic film with a letterpress and digital combination.

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PM Modi and the Government has vowed that India will abolish all single-use plastic by 2022. Technically, flexible laminates, tapes, labels, shrink films also are single-use plastics. Is this a viable course of action?

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