Visitor numbers fall, but quality takes centre stage

The 46th edition of Media Expo held at Bombay Exhibition Centre in Mumbai concluded on a successful note, albeit witnessing a 19% low visitor footfall.

27 Feb 2020 | By Aultrin Vijay

According to the organisers, Messe Frankfurt Trade Fairs India, the show delivered a prolific and dynamic experience to both the exhibitors and visitors.

Over the course of three days, the Media Expo Mumbai trade fair welcomed 12,554 visitors, down from 15,221 last year, to a range of products and technologies from 159 exhibitors, including 21 new entrants on the show floor.

Exhibits such as the Dimense printer and Podlabs were among the show stealing displays at the expo, the organiser stated in a press note shared with PrintWeek.

“While the fair succeeded in delivering prime opportunities for exploring new technology and initiating new engagements, the launch of Media Expo Excellence Awards (MEA) 2020 emerged as one of the key highlights of this edition,” the organiser stated in the press note.

A platform celebrating innovations in OOH, MEA 2020 awarded the initiatives of agencies and vendors involved in creative brand campaigns. KV Sridhar, a member of the jury panel currently serving as the founder and chief creative officer at Hyper Collective, said: “I think outdoor has been one of the neglected mediums that have not been honoured enough. I think this brilliant effort through MEA 2020 will allow people to focus on capabilities in OOH and will bring in far more creativity, technology and demand for the OOH advertising, which is an apparent need of the hour.”

The show was brim with product launches and live demonstrations of the latest technology from top brands such as HP, Fujifilm, Colorjet, Ace Infotex, Mimaki, Mehta Cad Cam, Negi and Aestrik Techno Signs.

Limca Book of Records-holder and interior designer, Kanika Bawa, was impressed by the quality and variety of displays at Media Expo Mumbai 2020. “Media Expo was an eye-opener to me. It was an all-encompassing experience to witness such feature-rich products as well as the technology involved in them. It was also an enriching experience as we could interact with the manufacturers and understand the process right from input to the final product,” she said.

Atul Gaikwad, director and CEO at Podlabs, commended Media Expo as a venue of remarkable opportunities. “Participating for the first time, our experience at Media Expo has been phenomenal. Top-tier professionals visiting our booth like brand marketers, brand owners, and advertising heads have conveyed their interest in our product. After receiving so much exposure, we are certainly happy with the current edition and will surely be looking forward to the next New Delhi edition,” he said.

According to the organiser, Media Expo Mumbai 2020 concluded on a high-note introducing the industry to a new face of innovation in advertising, print media, and the signage segment. The next edition of Media Expo, which is scheduled to be held at Pragati Maidan, New Delhi from 18–20 September 2020, will continue to feature a wide variety of high-end innovations on its show floor.

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