Tushar Dhote: Short-run print finishing

As the year 2021, which has been particularly difficult for the industry, comes to a close, PrintWeek asked the printing and packaging fraternity to gaze at the proverbial crystal ball and predict what issue or trend is most likely to fundamentally shape Indian print/ packaging in 2022.

08 Dec 2021 | By PrintWeek Team

Tushar Dhote, director, Dhote Offset Technokrafts

Tushar Dhote, director, Dhote Offset Technokrafts, says: I feel the last two years of the pandemic saw a paradigm shift in print requirements, favouring digital short-run packaging and labels. Print on Demand for books have increased more than ever. The future of high-end print merchandising would be converted through digital printing and digital embellishments. There will be a requirement for customised packaging solutions to suit different needs of the contemporary youth.

The one thing I am looking forward to in future print applications is versatility and economical solutions in short-run print finishing.