Taylor Corporation increases its investment in India

Taylor Corporation, one of the largest privately held companies in the US, which provides a diverse set of customer communication products, services and technologies, has recently set up print marketing execution operations in India. The Indian setup will be a wholly foreign owned entity. According to Omparkash Sharma, regional sales head – Northern India (Managed Services Programs), Taylor will also look for opportunities to potentially partner, merge and acquire Indian companies as well.

12 Dec 2018 | By Dibyajyoti Sarma

Omparkash Sharma, regional sales head – Northern India (Managed Services Programs), Taylor

Sharma said the company has entered the market as a marketing services solutions provider. “This means we will be using our people, technology, processes and manufacturing expertise to offer clients a rich variety of solutions married with flexibility, helping them execute their marketing communications strategies from hard copy print to digital,” Sharma said.

Established in 1975 by Glen Taylor in North Mankato, Minnesota, Taylor Corporation now comprises more than 80 subsidiaries and employs more than 14,000 professionals across Canada, Mexico, France, Belgium, the UK, Sweden, China, Philippines, India and over 21 US states.

“India’s population is over 1.3-bn, four times that of the US. Its GDP is expected to exceed 7% this year and continue to rise. This means that people are spending more on goods and services, which is an indicator that it’s attractive to sell to this region,” Sharma said.

He added that the company is watching this growth story closely. “We entered the region initially by opening a Northern Lights Technology office almost five years ago. This is also how we made our entry into the China market, later linking up a print services company. We feel that linking our new India print solutions company with our existing tech services company is a logical next step in developing an all-around communications solution for our customers here,” he said.

He added that Taylor empowers businesses to build memorable brands and operate effectively and efficiently. “Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions,” he said.

In comparing Indian and global print industries, Sharma said while certain sectors are growing, the global print industry overall is slowing. “That said, major players, including Taylor understand that the industry is merely changing. We are finding better, more efficient ways to serve customers by offering comprehensive solutions that combines people, technology, process and manufacturing, allowing clients to focus on their core business while improving the communication execution stages,” he added.

With more than 250,000 players across India, Sharma sees the industry highly fragmented. “Of those players, there are a very limited number of sizable players and several small promoter run companies. As the industry develops, we believe that companies will need to continue to consolidate by acquisition to survive – a growth strategy Taylor Corporation is very familiar with. The areas of the printing industry projected to grow the most in India are packaging, publishing and label printing. We believe that packaging especially will continue to grow rapidly and could make up over half the print sales in India going forward,” he concluded.