Sona is the Associate Partner for PrintWeek Awards

Raju Suneja, managing director of Sona Papers, said that people’s work recognition is very important in every walk of life. “Whether it is business or individual, a well-crafted recognition programme always boosts morale, productivity, connection, and revenue. It also inspires people and organisations to improve their output for a bigger cause of society or an organisation.”

Suneja sees the developments in the last couple of years as ongoing challenges that have taught the company how to create a sustainable business approach and preparedness for future days. “We have had many learnings and lessons; full credit to the ongoing business challenges. We have learned the best optimisation of existing resources.”

With the effects of Covid-19 pandemic subsiding and the markets picking up, Sona is in the thick of things. The company has launched new paper products – for premium packaging and paper related to commercial printing. Magic Color (WCC Range) and Magic Fabric paper ranges are primarily pushed towards sustainable and premium packaging. At the same time, its tie-up with Jih Sun Paper, Taiwan, focuses on the economical paper range for commercial printing.

“It shows our optimism and continued trust in the market. We have always remained committed to our customers and market to offer them situation-based solutions,” said Suneja.

2022, till now, is being seen as a year of consolidation.

“I think evaluating business strategy, market, and people is the need of the hour. Offering the same product with the same strategy would not work anymore in this volatile market. A correct, sustainable, and commercially viable product and approach must be considered at all levels of the organization. Rather than working on product-price-place-people, organisations should start working in this reverse way. People's assets need to be upgraded through training and skill enhancement so that a prepared squad can be ready to take on the upcoming challenges in the business.

And hence, Suneja’s advice is: just remain strong and committed to the business and customers while optimising the available resources with the long-term strategy.